Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Content
Back to all articles
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Content
5 creative content ideas for manufacturing marketing
Oct 12, 2023
•
5 min read
Content
Mastering content creation: 11 types of content and when to use them
Sep 12, 2023
•
8 min read
Content
The importance of The Hero's Journey in B2B content marketing
Sep 06, 2023
•
5 min read
Marketing, Content
6 ways to connect online with potential customers
Aug 30, 2023
•
7 min read
Content
Should I focus on long-tail keywords over short-tail keywords?
Aug 18, 2023
•
4 min read
Content
24 ways to generate great blog ideas for manufacturing
Aug 15, 2023
•
9 min read
•
Comments (2)
Content
20 tips for writing an effective B2B case study
Aug 07, 2023
•
8 min read
•
Comments (1)
Content
How engineers can use generative AI to craft compelling business writing
Aug 03, 2023
•
5 min read
Content
10 things you need to know when starting a manufacturing blog
Aug 01, 2023
•
8 min read
Content
Content marketing for manufacturers: 10 pros and cons for key decision makers
Jul 25, 2023
•
11 min read
Content
3 content marketing lessons from Malcolm Gladwell's The Tipping Point
Jul 20, 2023
•
6 min read
Content
4 reasons to clearly define your B2B research objectives
Jul 13, 2023
•
8 min read
Strategy, Content
Why B2B marketers must adopt a growth marketing mindset
Jul 11, 2023
•
6 min read
Content
How to develop your brand narrative to stand out in the manufacturing industry
Jun 20, 2023
•
5 min read
Content
Why you need a B2B content distribution strategy (& how to create one)
Jun 15, 2023
•
9 min read
Content
How to craft a unique B2B tone of voice to stand out in manufacturing
Jun 07, 2023
•
7 min read
Content
What does a pillar page mean for your SEO?
May 31, 2023
•
6 min read
Content
4 benefits of using white papers in your content marketing strategy
May 16, 2023
•
6 min read
•
Comments (1)
Content
The value of research content and 4 great examples
May 02, 2023
•
6 min read
Content
How to measure content marketing performance and maximise your ROI
Apr 28, 2023
•
9 min read
Content
Is long-form content dead?
Apr 13, 2023
•
9 min read
Content
Why you need a content strategy framework (and how to create one)
Mar 09, 2023
•
6 min read
Content
How to create a strong brand message and attract right-fit customers
Nov 22, 2022
•
4 min read
Content
How important is content marketing for manufacturers?
Nov 09, 2022
•
7 min read
Content
How to set SMART goals for content marketing
Sep 14, 2022
•
6 min read
Marketing, Content
What does the future of keyword research look like?
Jun 29, 2022
•
5 min read
Content
How a B2B content marketing agency can help you meet your goals
Jun 24, 2022
•
7 min read
Content
Marketing resources and capabilities for growth in manufacturing
Dec 23, 2021
•
8 min read
Content
Post COVID-19 B2B Marketing – latest stats
Nov 05, 2021
•
8 min read
•
Comments (1)
Content
The best Earth Day 2020 marketing campaigns
Apr 22, 2020
•
6 min read
All posts
Next