Social media can be used as a platform to establish authority and enhance your standing with clients. One of the key ways to do this is to share content that is useful or inspiring.
Some of this content you can create and publish yourself of course, but it is also great to highlight stories, news, and blog posts from the web that you think would strike a chord with your audience. So how do you find them? And more importantly, how do you find them without it taking every waking hour?
Here are a few tools to help you with curating content.
Alltop was created by Guy Kawasaki to help discover what’s happening in areas that interest you. It is similar to a search engine but is more focused on fresh and authoritative content like blogs grouped into categories and sorted by the most popular posts of the moment that are being viewed and shared by others.
Arguably Guy has done a significant part of the curating job for you and it is now up to you to collect the right sections from the platform and compile your own personal ‘Alltop’ from which to draw inspiration. Highly recommended!